The Business Tutorials field guide

A clearer offer.
A better first draft.

Practical guides for solo business owners, creators and freelancers writing their own sales pages.

Your first practical step

Start with one offer, not a blank page.

The free Sales Page Starter Kit gives you an offer brief, a page outline, an example and a review checklist.

Inside the kit

Use the guides below to make each decision, then record it in your own working draft.

The kit is delivered through the Business Tutorials email signup.

A practical sequence for turning a product or service into a clear first draft.

Use seven buyer questions to explain a service without filling the page with generic claims.

Three drafting patterns, with examples and a simple accuracy check.

Translate what is included into why it matters, without inventing outcomes.

Answer the questions that affect the purchase decision, with a reusable question map.

Write buttons around the actual next step, then check the destination.

Make the total, scope and payment arrangement easy to understand.

Check the explanation, evidence and customer journey before sending traffic.