Sales Page Headlines: 3 Clear Patterns and Examples

Your offer: ____________________
Your customer: ____________________

Name the thing before making it exciting
My decision: ____________________
Evidence or condition: ____________________

Pattern one: deliverable plus audience
My decision: ____________________
Evidence or condition: ____________________

Pattern two: task plus method
My decision: ____________________
Evidence or condition: ____________________

Pattern three: remove a specific obstacle
My decision: ____________________
Evidence or condition: ____________________

Check each version against the offer
My decision: ____________________
Evidence or condition: ____________________

Choose a hypothesis, not a miracle phrase
My decision: ____________________
Evidence or condition: ____________________

Next action: ____________________