Sales Page FAQ: What to Include and What to Leave Out

Your offer: ____________________
Your customer: ____________________

Begin with genuine uncertainty
My decision: ____________________
Evidence or condition: ____________________

Map the four practical categories
My decision: ____________________
Evidence or condition: ____________________

Answer “is personal feedback included?” directly
My decision: ____________________
Evidence or condition: ____________________

Answer “can I use it for my offer?”
My decision: ____________________
Evidence or condition: ____________________

Keep transaction answers consistent
My decision: ____________________
Evidence or condition: ____________________

Use the FAQ as a product diagnostic
My decision: ____________________
Evidence or condition: ____________________

Next action: ____________________