How to Write a Sales Page: A Practical 6-Step Guide

Your offer: ____________________
Your customer: ____________________

Start with the decision, not the design
My decision: ____________________
Evidence or condition: ____________________

Write a five-line offer brief
My decision: ____________________
Evidence or condition: ____________________

Build the page around buyer questions
My decision: ____________________
Evidence or condition: ____________________

Draft the opening in plain language
My decision: ____________________
Evidence or condition: ____________________

Add evidence you actually have
My decision: ____________________
Evidence or condition: ____________________

Finish with a complete next step
My decision: ____________________
Evidence or condition: ____________________

Next action: ____________________