Features vs Benefits: Service and Course Copy Examples

Your offer: ____________________
Your customer: ____________________

Keep both sides of the explanation
My decision: ____________________
Evidence or condition: ____________________

Use the “so you can” bridge
My decision: ____________________
Evidence or condition: ____________________

A fictional service example
My decision: ____________________
Evidence or condition: ____________________

A fictional course example
My decision: ____________________
Evidence or condition: ____________________

Separate outputs from business outcomes
My decision: ____________________
Evidence or condition: ____________________

Edit one paragraph today
My decision: ____________________
Evidence or condition: ____________________

Next action: ____________________