Call-to-Action Examples for Free Kits, Courses and Services Your offer: ____________________ Your customer: ____________________ Write the destination first My decision: ____________________ Evidence or condition: ____________________ For a free resource My decision: ____________________ Evidence or condition: ____________________ For a course purchase My decision: ____________________ Evidence or condition: ____________________ For an enquiry My decision: ____________________ Evidence or condition: ____________________ Keep a primary action My decision: ____________________ Evidence or condition: ____________________ Test the whole action My decision: ____________________ Evidence or condition: ____________________ Next action: ____________________